LUXURY MARKET

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Affluent consumers are purchasing at record levels and they continue to aggressively seek information on the newest and finest luxury goods and services available. To capture the attention and earn the loyalty of this highly discerning group, impersonal blanket marketing campaigns simply will not work. As a result, today’s luxury marketers are ever more aggressive in seeking opportunities by which they can connect personally and in a relevant, local context with their customers and prospects. Luxury Life & Style, with its world-class quality, luxury editorial and local market focus offers just such an opportunity. Our readers are the most affluent in the communities we serve and our magazine provides them a trusted source of information on the absolute finest luxury products, services and experiences available in their communities and beyond.

Fast Facts
Toda'’s luxury market is experiencing tremendous growth as greater and greater numbers of consumers become financially capable of indulging their desire to own and experience the finest products and services. Spending in this market now exceeds a staggering $1 trillion per year.

The typical luxury household spends over $110,000 on luxuries each year

The upward trend continues across all luxury categories. Expenditures on personal luxuries such as autos, jewelry and fashion are booming, as are home luxuries such as high end residential and commercial real estate, furniture, art and landscaping; luxury services including cosmetic surgery and dentistry, beauty treatments and financial services; and experiential luxuries including travel, food and wine and entertainment. All have risen to new highs and are expected to continue the upward climb.

Source: Unity Marketing

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